Macro and micro environment of clarks shoe company Essay

Macro and micro environment of clarks shoe company - Essay Example Thus they moved the entire production overseas meanwhile maintain their high standards. Clarks Shoe Company maintained their marketing strategies according to the latest world trends. Their marketing campaigns such as ‘Act your shoe size, not your age’ and ‘Enjoy Every Step’ has upheld the glory of this company (clarks.co 2012). The company adjusted their strategies and made their important decisions keeping in view its micro and macro environment. The micro environment of a company is the ‘internal factors’ that affect a company’s ability to serve their customers. These factors are the company’s departments such as finance, marketing, research and development, accounting and purchasing operations. Others include the suppliers, the marketing intermediaries, competitors, publics and the customer markets. On the other hand the macro environment of a company is the ‘outside factors’ that include the economy, demographics, technology, culture, politics and natural forces. In this essay I will highlight the micro and macro environment of the Clarks Shoe company and how to gain online sales of our shoes. In order to emerge as a successful company, produce a high quality of product, deliver it to the client and receive a positive response from them, every department needs to work together a team. If we want to gain more customers who buy our shoes online we need to start with the marketing depa rtment who has to do effective marketing that can attract online customers. Right now our sales of Clarks Shoes are going very well and the company can put in the finance required for increased marketing. The company needs to keep up with the computer and internet age as it did in the nineties. Nowadays as time becomes a rarity, more and more people are opting for online shopping. According to the latest research the online retail industry will amount to over 270 billion dollars in 2015 (Wauter, 2011). In 2012 more than 242 million Chinese people

Macroeconomics in Today's Society Essay Example | Topics and Well Written Essays - 750 words

Macroeconomics in Today's Society - Essay Example All these stakeholders use macroeconomics in a variety of ways to achieve different and at times conflicting purposes. In general, macroeconomics provides the rationale for a range of questions, and solutions for a number of domestic and global concerns. They include reasons for different levels of income in different countries, causes for the rise and fall in general level of prices at different periods of time in a country, explanation for the expansion and contraction of employment and production in certain period of time than others, justification for consumption and conservation, saving and investment, borrowing and lending decisions, etc (Mankiw 204). In brief, macroeconomics provides the different stake holders with basic economic principles, instruments and various options to deal with specific economic issues. (a) Macroeconomics provides the government in a country with monetary and fiscal policy tools to control and regulate growth in incomes, employment, wages, interest rates, saving, investment, inflation, distribution of resources and produced goods and services, etc. (b) Macroeconomics offers individual firms to use their managerial skills to deal with tax rates, interest rates, etc., to plan their pricing policy, capita... (d) Researchers and academicians make cross country comparisons by utilizing macroeconomic situations in different countries to explain the causes and effects of a specific macroeconomic policy on the economic performance of a country, its welfare implications, and debate about the need for environmentally sound and sustainable development strategies. (e) International organizations utilize the macroeconomic variables of a country to shape a country's structural adjustment programs, and emphasize the need for fiscal prudence and balanced growth. (f) Non-governmental organizations, using the macroeconomic indicators, draw the attention of national governments, international bodies and the society at large towards unequal distribution of scare resources, and advocate the need for establishing a just society. (g) International investors base their investment decisions on the macroeconomic fundamentals of a country. If the macroeconomic fundamentals are strong, in their perceptions, they invest and vice versa. (h) Multilateral credit agencies and financial institutions offer financial assistance to countries depending on the merit of macroeconomic performance of a country. Depending upon the degree of risk involved, they charge a premium on their credit. (i) The opposition political parties in a country pick on the ruling government by using the macroeconomic parameters, in addition to political factors. (j) Non-governmental organizations create public awareness on the macroeconomic situations, and opt for advocacy in trying to establish a new social order, guided by the principles of justice. Macroeconomic policy tools consist of monetary and